Gloc- 9 is regarded as one of the best Filipino hiphop artist that have entered the scene, with him notably being one of the few artists in the Philippines that has won an award in every album that he has ever released.
Gloc-9's first collection was released June 2018, it was New Era Philippines first ever local collaboration. His 1st collection is a 3 piece collection - a 59FIFTY, 9FIFTY and 9FORTY which sold out in less than 30 minutes online and Day 1 at the stores.
Following his first successful collaboration, New Era releases the 2nd collaboration with Gloc-9 as part of New Era's Centennial celebration.
The collection this time consists of three (3) 9FIFTY styles with all 3 retailing at P2,595.00.