NEW ERA CHANGES THE STYLE OF THE GAME WITH LAUNCH OF NEW NBA CAP COLLECTION
New Era Black Label collection inspired by NBA players
BUFFALO, NY (Oct. 23, 2017) – New Era Cap, a global lifestyle brand and official headwear provider of the NBA, WNBA and NBA G-League, today unveiled their newest NBA collection – New Era Black Label. This collection of caps will be worn by players’ 90-minutes before and 90-minutes after games. Fans will be able to purchase these caps starting the week of October 23rd at neweracap.com; NBA Store; Lids.com; and select team retailers.
The collection includes 13 different styles, including:
- Essential Fitted 59FIFTY® - Team color wool fitted 59FIFTY featuring a tonal team embroidered logo with pop of color to accent.
- Gloss Metal 9FIFTY® - Black leather blend 9FIFTY featuring a glossy black metal team logo and New Era flag applique with a modern leather strap closure.
- Snakeskin 9FIFTY® - Team color suede blend 9FIFTY featuring a snakeskin embossed visor and embossed team logo with a shiny gold metal New Era flag and strapback closure with a gold buckle to tie this style together.
- Cashmere 9TWENTY® - Gray cashmere blend 9TWENTY dad cap featuring a two tone embroidered logo, silver New Era flag metal badge and a snakeskin embossed leather strap enclosure.
- Suiting 9TWENTY® - Wool 9TWENTY dad cap featuring a tonal team logo side hit, silver New Era flag metal badge and leather strap closure.
- Waxed Cotton 9TWENTY® - Waxed cotton 9TWENTY dad cap featuring a tonal team logo side hit, metal eyelets, a silver New Era flag metal badge and waxed cotton strap closure with silver buckle.
- Trucker 9TWENTY® - Micro suede and mesh trucker style cap with a gold embossed team name and established date, rear tab featuring team logo and leather strap closure with gold accents.
“NBA players are some of the most stylish athletes in the world, so we wanted to make sure that they had caps to match their attire pre- and post-game,” said Joshua Krebs, Sr. Category Manager Basketball, New Era. “We worked with some of our brand ambassadors to come up with the best collection possible and we know this is something that their fans will absolutely love.