NEW ERA Welcomes Halloween with BROKEN WORLD Collection

NEW ERA Welcomes Halloween with BROKEN WORLD Collection
Introducing BONES, ACID WASH and DAMAGE DENIM in October
Boo-tiful Headwear and Apparels with an Air of Festiveness


New Era, American headwear brand leading fashion and lifestyle since 1920s, is well-prepared for October festivities with the launch of NEW ERA BROKEN WORLD collection ahead of Halloween, among which are BONES, ACID WASH, and DAMAGE DENIM. Drawing inspiration from skulls and vintage elements, a variety of Halloween-related designs are created to add a pop of spookiness to everyday styling. The three collections together present a total of twelve headwear styles and six apparel and accessories items, offering statement pieces for trick-or-treating this Halloween.

BONES in the NEW ERA BROKEN WORLD Collection takes inspiration from skulls and offers 9FORTY and 9FORTY A-FRAME cap silhouettes and short-sleeved t-shirts. With either black or white as the base color, the fluorescent embroideries and graphics on the caps and t-shirts glow in the dark, painting the night with a spooky, neon green. The designs are full of thoughtful details perfectly in line with the festival.

Staying true to the Halloween core, ACID WASH collection is introduced, its washes process adds a unique, vintage feel to the pieces. Short-sleeved t-shirts, shorts and caps in 9FORTY UNST silhouette are included in the collection. All three styles of headwear are embroidered with MLB team emblems. While short-sleeved t-shirts and shorts are available only in two colorways, navy and oat, the caps are offered in six shades, including navy, red, brown suede, oat, graphite or purple. Each washed fabric is paired with a different team logo for effortless style.

To step up the game, retro textures are also adopted. In DAMAGE DENIM collection, denim with monochrome frayed hems sets the theme, while an MLB team emblem proudly sits in the front, featuring either New York Yankees or Los Angeles Dodgers. Slight differences in the shade and fray level are intended in order to match the BROKEN WORLD theme, making for another Halloween staple piece!

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