New Era x Havaianas Step Into Joy Collection


Capturing the vibrant fun and colorful energy of summer, New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — and Havaianas present their exciting "NEW ERA x HAVAIANAS “STEP INTO JOY” collaboration.


Targeting fans of both iconic lifestyle brands, two styles of New Era’s popular headwear silhouettes — the adjustable mesh TRUCKER and a reversible BUCKET — are paired with Havaianas’ Brazilian-made flip-flop sandals, in two fresh designs with a Tropicana-meets-street-style aesthetic. Each piece in the collaboration features co-branded logos.


The “Step Into Joy” summer campaign, that also pays tribute to New Era’s 100th anniversary this year, features two contemporary Brazilian artists, Bruno Menon (@brunomenon) and Patricia Leda (@sublinhando). The duo co-created street-style sticker-sheet graphics that make up the collaboration’s two key visuals.





In 2020, New Era Cap Co., Inc. celebrates its centennial as the most iconic headwear company in the world. The brand's 100-year legacy is steeped in sports heritage and pop culture through partnerships and collections with some of the top leagues, athletes, designers, artists, and icons around the globe. The brand continues to innovate and keep pace with trends to deliver headwear, apparel, and accessories as unique and inspiring as the individuals who wear them. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth generation, family-owned company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto, and Bologna. For more information, visit

Havaianas is a Brazilian Flip Flop Brand, born in 1962. The brand changed the concept of footwear in the mid-1990s, turning flip-flops into a highly desired fashion item. Since its launch, more than 5 billion pairs of Havaianas have been sold worldwide - in rows, the sandals would form such a large circle that they could circle the earth 65 times. Havaianas is also more than a beach brand, it is a way of life: in Brazil, 94% of people own at least one pair at home. Known for the quality of its products, the global leader in flip-flops sandals is at the feet of people of all ages, gender and social class. Each year, Havaianas sell more than 240 million pairs of slippers worldwide.




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