New Era x Helmut Lang Collaboration



For Fall/Winter 2020, New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — is proud to present the unisex NEW ERA X HELMUT LANG collection.


New Era is honored to collaborate with Helmut Lang, one of fashion’s most influential luxury brands, well-known today for its minimalist style, modernist staples, unisex elements and the embracement of “less-is-more” designs.


This latest collaboration collection, packed with Helmut Lang’s street-style smarts, features four monotone-statement pieces: New Era’s 59FIFTY silhouette with the iconic “HL” logo embroidered at the front panel, in olive and black; and the 9FORTY style with the “Finest Headwear” word-block embroidered emblem, in navy and Kelly green.

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