A colorful, energetic tribute to the iconic Sonic the Hedgehog.

New Era Cap — the international lifestyle and streetwear brand with an authentic sports heritage — has joined forces with Sega to unveil the SONIC headwear and apparel collection.

Created by Japanese company Sega in 1991, Sonic the Hedgehog is one of the best-selling video-game franchises in the world. Adapted as an action-adventure comedy film in 2020, the energetic royal-blue character is a much-loved pop-culture icon for fans of all ages.

The New Era x Sega SONIC collection features four adult and two youth silhouettes.

For grown-ups, we have the 59FIFTY, 9FIFTY, and 9FORTY Sega Sonic caps, which come in black, white and dark denim colors. Each New Era x Sega Sonic cap is colorfully embroidered with Sonic characters, block lettering, and official logos.

For younger fans, there’s the 9FIFTY KIDS, which come in black and blue releases; and the 9FORTY KIDS which come in black and yellow styles. The New Era x Sega Sonic snapbacks for kids are all brightly embroidered with playful Sonic characters, block lettering and logo designs.

To complete your classic Sega Sonic look, pair those caps with the New Era x Sega SONIC T-shirts!

These summer cotton short-sleeve shirts are available in seven (7) styles for adults, and three (3) for children.

These official Sega Sonic shirts feature various Sonic the Hedgehog graphics, with creative doses of character images, plus official Sega x New Era logos, and cool wordmark designs. This eye-catching T-shirt range come in in black, white, gray and dark blue cotton fabric.

The New Era x Sega SONIC T-shirts’ healthy variety exhibit the perfect mix of fun and retro style for all fans, young and old.

Sonic the Hedgehog fans and cap enthusiasts shouldn't miss this chance to have this limited SONIC collection!

Get yours today from New Era’s official online store, or in a New Era boutique near you.

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