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SPORT b. x New Era Limited Edition Collaboration: French Nonchalance & the American Free Spirit

 What happens when you pair the nonchalance of the French with the American free spirit? This Spring, French Label SPORT b. has joined hands with American Headwear Brand New Era in the 9FORTY and Adventure Bucket made with durable yet eco-friendly materials by REPREVE®. Spot the signature SPORT b. Dino embroidery and brand logo on classic New Era silhouettes for a fashionable yet leisurely addition to any wardrobe.

The all-new SPORT b. x New Era 2023 limited-edition collaboration will be available for preorder starting from February 15, 2023 at neweracap.ph and will be available for sale officially at all SPORT b. and New Era Stores, and online from February 22, 2023. Limited quantities available, so don’t forget to mark your calendars!

Made with Eco-Friendly Materials from REPREVE® for a Sustainable Future

Sustainability has long been a priority for SPORT b. and could also be seen in its latest collaboration with American label New Era, which uses patented eco-friendly materials from REPREVE®. Made from plastic bottles, the material is durable yet highly breathable to ensure comfortable wear all day, every day while honouring Mother Nature.

New Era 9FORTY x SPORT b. Dino Embroidery – Cool and Cute

The first collaboration sees two dazzling wardrobe essentials. The classic SPORT b. x New Era 9FORTY features the French brand’s signature Dino Embroidery traced with duo-tone thread for a refreshing charm alongside the SPORT b. and New Era logos on either side. Meticulous craftsmanship can be found throughout the structured cap, whereby the front panel structure promises stability in the classic cap shape; and its contoured crown in a rounded profile offers a streamlined look from both front and back. Made with eco-friendly materials from REPREVE®, its open-back style comes with adjustable closure to promise utmost durability and comfort. The classic SPORT b. x New Era 9FORTY comes in Black, Beige and Purple to match all outfits of the day!

Classic New Era SPORT b. Embellished Adventure Bucket: Putting the Daredevil in Design

Another remarkable yet practical number in this limited-edition is the SPORT b. x New Era Adventure Bucket – a must-have for those who adore everything outdoors. The front and side are embellished with the classic DINO embroidery plus SPORT b. and New Era logos in understated glamour. Designed for function, the SPORT b. x New Era Adventure Bucket is made with a durable but eco-friendly fabric from REPREVE® and highlights a brim designed to protect you from the elements. A ventilation hole on the crown ensures breathability, and a detachable neck strap further enhances its function, whether in rain or shine. The SPORT b. x New Era Adventure Bucket is available in Black, Beige and Purple and in sizes of S/M and M/L.

About SPORT b.
Since its first boutique launched in Marseilles in 1999, SPORT b. collection had been very well received among the youngsters. Catering for the vibrant modern lifestyles, SPORT b. not only inherits the simplicity brand identity much loved by founder Agnès Troublé, its comfy touch and functionality are nicely preserved. SPORT b. and music are indivisible! It is a brand inspired by music and street art. dino dinosaur and flash became the signature icons of the brand. "dino" is Agnès grandson’s favorite dinosaur toy when he was a child and has now been transformed into a playful and unique iconic character in the SPORT b. collection. dino is brave to try new things, always optimistic and carries on the spirit of music!

Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth generation, family-owned company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries.


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