What's In-Store For You at New Era Philippines

New Era takes pride in its 59FIFTY Fitted cap as its core, and continues to bring exciting new products, along with its store-exclusive services, such as the embroidery, reblocking, curbside pickup - providing a seamless shopping experience to its VIPs, and customers.

Aside from that, New Era Cap have been a canvas for consumers to showcase their individuality and personal style. With various headwear styles to choose from, New Era continues to be a lifestyle brand of choice.

As a global streetwear brand with a century of experience in the fashion industry, New Era promotes self-expression - with various headwear styles to choose from, that helps showcase individuality and personality. We strive to create a workplace that's as diverse as our products, where differences are not only respected, but welcomed.





I am Burt Erive, the Assistant Vice President (AVP) for Sales & Operations of New Era Philippines.

My love for headwear ignited even more at New Era Philippines. From the usual dad hats, I have moved to wearing Trucker & a more trendy Skully. However, my go-to cap would always be a minimalist 9FORTY with a New Era embroidery.

My favorite would be the 9FORTY Trucker & 9TWENTY from the limited edition collaboration, Takashi Murakami. I resonated with the minimalist design of it - pretty much reflects my personality.

I am a very basic person yet everyone knows that I have that quirk. A black tee, trousers, and sneakers guy. I like it simple, thus putting on a cap definitely adds that extra kick of personality. It levels up the look, even with a simple fit.



New Era Philippines is handled by Authentic Caps, and opened its first store at SM Megamall in 2015, and has expanded to more stores nationwide.

From the Store Construction, I have been very hands-on. I would monitor the construction regularly, work with long hours of set-up, just to make sure that during opening the store would be at its finest, alongside working with the Architect and Visual Merchandise Team.

Aside from that, one of the initial projects I had then was to improve the quality of the sales team. I had to do a lot of training modules for store managers & sales teams as well. All directed and leading to delivering excellent customer service. Basically, making sure that the sales team is equipped and skilled in presenting and representing the brand. I also had to look into the recruitment process at the time, making sure that everyone who joins the brand has the DNA of the brand.

Handling a brand that lives for over a century, New Era stays true to its core values: Authenticity, Individuality, Collaboration and Pride.

New Era Philippines has presented a diverse personality of store team members. from a dapper looking to a grunge or classic streetwear, a whole lot of personality vibes in the store team.

Thus prior to doing all these, I had to immerse myself, understand the brand. I would like to think that I am someone who leads by example.


New Era Philippines has 18 retail stores nationwide. By the end of this year, we are opening the first hi-breed store, and expanding our reach in the Visayas.

Over the years, New Era has developed new services for customers to experience: 

Reblocking, to keep you cap in shape and in good condition. Exclusively available at New Era Megamall, Trinoma, and Mall of Asia. Terms and conditions apply.

- Embroidery service , to personalize your very own New Era Cap. Exclusively available at New Era Boracay and Manila Bay. Terms and conditions apply.

- Curbside pick-up  for convenience and fast booking. 

- Viber Messaging 

The New Era Store Operations team has renewed commitment to building strong customer relationships and changing the game by introducing new services and larger markets to reach.

On its 7th year anniversary, watch out for more exciting collections and services. Make sure to drop by at the nearest New Era stores.




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