NEW ERA PRESENTS: The World Oceans Day Collection

New Era — the leading streetwear brand with an authentic sports heritage that dates back to 1920 — Honoring World Oceans Day on June 8th, releases a collection in the same name that consists of headwear and apparels for adults, among which are caps made of recycled materials ready to complement street fashion outfits, and raise public awareness on marine conservation at the same time.

The UN General Assembly designated June 8th as World Oceans Day in 2008, with the aim of raising awareness towards threats and crisis that the oceans face globally. This year, New Era continues to respond to the call by launching THE WORLD OCEANS DAY collection, voicing out the brand’s support for environmental conservation through fashion.

The collection features the 9FORTY coming in classic navy allover, all casual and versatile. In terms of design, the 9FORTY silhouette are embroidered with a whale motif on the front, the refined details give a subtle and vivid visual effect, making the caps perfect for any look, while promoting the message of marine conservation. The specifically selected material used in the creation of the caps is a highlight of the line. Adopting renowned eco-conscience fiber REPREVE®, is a leading recycled fibre which is made of collected bottles or waste, each cap is made from an average of three recycled plastic bottles. It shows New Era’s devotion to environmental protection and aims to arouse public awareness of solving environmental problems which requires concerted efforts.

In addition, THE WORLD OCEANS DAY collection brings you two short-sleeved 200 GSM cotton tops for mixing and matching. The comfortable and breathable cotton material makes it a must-have styling item for the outdoors.

Head on to the nearest New Era store, or order online:, Lazada, Shopee, and Zalora.


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