Basketball Tunnel Fits and Street Fashion Alert! NEW ERA Presents BASKETBALL CLUB Collection Headwear, Apparel and Accessories

New Era, American headwear brand leading fashion and lifestyle since 1920, has always been active in creating different themed products. This August, the brand pays tribute to basketball culture and street fashion with a series of trendy fits from NEW ERA BASKETBALL CLUB, dressing basketball fans from head to toe in the most stylish headwear, apparel and accessories, turning you into a MVP inside and out of the basketball court!

BASKETBALL CLUB collection offers 9FIFTY, 9FORTY, 9FORTY UNST and 9FORTY A-FRAME TRUCKER silhouettes, brining a total of 9 headwear styles, all unified by a “New Era” word mark in the front, then contrasted with a cap tongue featuring a unique basketball mesh pattern. 9FORTY is offered in black and dolphin grey, and a “NYC” word emblem infused with the basketball mesh print. 9FORTY UNST on the other hand is available in gold, navy and black, similarly printed with a “New Era” and basketball mesh-infused “NYC” word art. 9FORTY A-FRAME TRUCKER is in black and dolphin grey, both styles are printed with “1920” word mark, the black version features one more line that goes “PLAY HARD STAY TRUE”.

Catering to the styling needs of basketball enthusiasts, NEW ERA BASKETBALL CLUB also launches a series of short-sleeve tops, oversized short-sleeve top, basketball top and shorts, coming to a total of ten styles. Among the four short-sleeve tops, two are designed with a navy and gold base palate featuring a mini “NEW ERA” embroidery in the chest area, a grey basketball mesh print in the back with word logo. Another two styles are designed in black and oat base, featuring “NEW ERA” and “PLAY HARD STAY TRUE” word mark in the chest; Oversized short-sleeve shirt also offers black and oat color options, made predominantly in breathable mesh material, word tags like “NEW ERA”, “1920” and “PLAY HARD STAY TRUE” can be found in the chest area; Basketball jerseys and shorts are available in black and gold options, the collar and arms are embellished with ribbed knits in white and the matching shade, whereas “NEW ERA” and basketball mesh-infused “1920” marks are printed in the chest and on the bottom of the right leg. For accessories, NEW ERA BASKETBALL CLUB presents socks with color block strips that are emblazoned with “NEW ERA” word mark. Basketball elements and fashion blend together beautifully in all items, from clothing to accessories, while offering great functionality!