New Era Philippines has been leading the headwear game since 2015. Over the years, we’ve grown from a cap destination to a full-blown lifestyle brand, bringing together sport, fashion, and street culture. From major collabs to fan-favorite drops, this brand has become a badge of identity for cap collectors, culture carriers, and creatives alike.
Now, we celebrate 10 strong years in the game. And we're doing it big.
The New Era PH 10th Anniversary Event
This anniversary isn’t just a milestone. It’s a movement. We're bringing the community together for a full-day experience packed with exclusive drops, performances, culture talks, and giveaways. Happening this 2025, the New Era PH 10th Year Event highlights our journey, our supporters, and the culture we’ve helped build over the last decade.
How to Join the Celebration
To get your ticket, simply purchase at least one apparel item (top or bottom), from neweracap.ph or any of our physical stores. This qualifies you for 1 Regular Pass. A unique QR code will be sent to your registered email on or before July 10, 2025. Present this QR code at the event registration area to claim your wristband and event door gifts. These will serve as your official access to the venue.
More apparels, more passes. Each apparel item earns you one Regular Pass.
Pass Types: What’s the Difference?
We’ve got two main passes for this event, each with its own perks. Here's the breakdown:
Originator Pass (Early Bird)
The best option if you want first dibs and added perks.
Inclusions:
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1 Event Entry Pass with Early Access
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1 Event Tote Bag
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1 New Era Silk Muffler Scarf (exclusive to Originators)
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1 Free Cap Heat Seal
Regular Pass
A solid option for general admission.
Inclusions:
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1 Event Regular Pass
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1 Event Tote Bag
✅ All door gifts must be claimed at the registration area upon entry. One QR pass = one person only, including children.
Event Rules
To make sure everyone has a smooth experience, please take note of the following:
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Entry Pass is Required
All guests must present a valid Early Bird Ticket or Regular Pass upon entry. Tickets are transferable. However you are responsible for your own QR Pass. New Era will not be liable for lost QR Pass. You will receive a set of door gifts for each category you qualify for. -
Registration is Mandatory
All attendees must register at the entrance. Door gifts will be distributed upon successful registration. -
Entry Times
- Originators (Early Bird Ticket Holders): 2:00 PM
- Regular Pass Holders: 3:00 PM - Wristbands Must Be Worn
Wristbands issued at registration must be worn at all times. Lost or removed wristbands will not be replaced. This is required for both entry and re-entry into the venue. - First-Come, First-Served
Some activities, products, or giveaways are limited. Access is based on order of arrival or availability. -
New Era Only Zone
No other headwear brand is allowed inside the venue. - Respect the Space
No outside food or drinks. Keep the venue clean and follow staff instructions. -
Be Cool, Be Safe
No rude, aggressive, or inappropriate behavior. Security has the right to remove anyone disrupting the event. -
Photo and Video Policy
By attending, you consent to being photographed or recorded for New Era’s marketing and documentation purposes. -
Age Restriction:
- Children below 12 years of age (0-11) are not permitted in the venue.
- Minors between 12-17 should have their own ticket and must be accompanied by an adult.
Consent:- All minors will be required to sign a waiver with the accompanying adults before entering the venue
Accompanying Adults:
- Accompanying adults are responsible to the well-being and behavior of the minor - No Reselling Inside the Venue
Unauthorized selling, buying, or trading of caps, or any merchandise on-site is strictly prohibited. - Identification:
New Era Philippines has the right to request for and ID upon entering to verify the age of the ticket holder. -
Prohibited Items:
- Outside food and water bottles
- Large bags and luggages
- Any weapon, dangerous or illegal substances or sharp objects
- Flashlights, whistles and the likes - Standing Area:
The venue is a standing area venue with very limited seats scattered around the venue
To All VIPs:
All official VIPs will receive an exclusive New Era VIP Cap and Jersey.
Can’t attend in person?
You can assign a representative to claim your cap and jersey. Just do the following:
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Email an authorization letter + copy of your valid ID to:
📧 nephvip@authenticcaps.com.ph - Your representative must bring printed copies of the authorization letter and ID used in the email.
- Our staff will cross-check them with the email records before releasing the items.
Note: VIPs who are unable to attend will no longer be eligible to receive the remaining event perks. Cap and jersey sizes will be available on a first come, first served basis as stocks are limited. Claiming will be strictly on the day of the event only. No reschedules will be allowed.
Top 100 VIPs
Top 100 VIPs will receive an email to confirm that they are eligible for the additional perks. RSVP instructions will also be sent directly to your VIP email address.
✅ Top 100 VIP Perks:
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Event Tote Bag
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Special Edition Bandana
Registration Lines
To keep things efficient, look for the registration line that applies to you:
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Lane 1: Originator and Top 100 VIPs
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Lanes 2 and 3: Regular Pass
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Lane 4: Media & KOL
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Lane 5: Distribution and Marketing Partners
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Lane 6: Friends and Family
- Lane 7: New Era Team
The Official Event App
Before you enter the venue, download the New Era 10th Year App using the QR codes in the registration area to unlock the full experience.
Here’s what you’ll find inside the app:
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Event Map
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Full Schedule of Activities
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Culture Talk Speaker Profiles
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QR Hunt + Social Missions = Prizes
✔ Scan 10 QR codes across the venue
✔ Like and Follow our Facebook and Instagram pages, and Post using the event hashtags
✔ Show proof and win a Sticker Pack + Bandana
✔ Follow us on TikTok to get an extra sticker pack
Celebrate 10 Years of Culture
This isn’t just an event, it’s a community milestone. 10 years of hustle, heat, and heritage all coming together in one venue. Whether you’ve been rocking New Era since day one or just joined the movement, this is for you.
See you at the celebration.
FAQs:
Q1: I’m a VIP and also bought an Early Bird pass. Do I get both sets of perks?
A: Yes. You will receive the VIP-exclusive items plus the Early Bird freebies.
Q2: Can I walk in and buy a ticket on the day of the event?
A: No. Walk-ins are not allowed. Entry is strictly for registered attendees only.
Q3: Is the QR pass transferable to someone else?
A: Yes, but once transferred, you take full responsibility. New Era will not be liable for issues resulting from shared or lost QR passes.
Q4: I’m a VIP but can’t attend. Can someone else claim my perks?
A: You can assign someone to claim only your cap and jersey. Email an authorization letter and ID to nephvip@authenticcaps.com.ph, and make sure your representative brings printed copies to present on-site. Event door gifts and other perks will not be given to representatives.
Q5: How do I claim the ticket?
A: Purchase at least one apparel item (top or bottom) at neweracap.ph or any of our physical stores to qualify for a Regular Pass. A unique QR code will be sent to your registered email on or before July 10, 2025. Present this QR code at the registration area to claim your wristband and event door gifts, which will serve as your entry pass to the venue. We will post on our socials for updates.
More apparels, more passes. Each apparel item earns you one Regular Pass.