NEW ERA Presents SOFT NATURE Collection in March Grandeur of Nature Captured in Soft Earthy Tones Serving Trendy Looks for 2024

New Era, American headwear brand leading fashion and lifestyle since 1920, presents the SOFT NATURE collection of headwear and apparel this spring. Three components are essential in the design formula that invites the nature and its earthy hues to outfitting, namely SOFT NATURE, LINEN and PLANTS. Let the spirit of nature roam free through street styling.

March, the season of budding flowers and chirping birds, calls for outdoor excursions. Sprinkle a little Yama-style into your daily outfit with SOFT NATURE from New Era, a new collection hitting the shelves this month. The first category SOFT NATURE brings in headwear in 9FORTY, 9TWENTY SMALL, TAPERED BUCKET and EXPLORER silhouettes, the body is overprinted in blue, yellow and brown pattern, while the under-visor is contrasted in cream color; The second category LINEN offers 59FIFTY, 9FORTY, 9FORTY A-FRAME, 9TWENTY SMALL, BUCKET 01 and TAPERED BUCKET in stone, brown, slate and black colorways. Made entirely in linen, the collection items bear a team logo or NEW ERA 1920 wordmark in retro fonts at front, carrying an air of vintage chic. The third category is themed on PLANTS, silhouettes include 9TWENTY SMALL, TAPERED BUCKET and BUCKET 03. From under-visor to panels, the entire headwear is covered in the patterned print, you can almost smell the woods! Yankees, Dodgers or NEW ERA logo proudly sits in the front against the foliage. Distinctive yet versatile, the stylish designs from the three series can easily compliment different aesthetics.

In addition, LINEN and PLANTS from SOFT NATURE collection also offer apparel, the former LINEN series presents button-down shirt and shorts, printed with “NEW ERA 1920” word mark on the right chest and bottom right respectively; the latter PLANTS series presents short-sleeved t-shirt and cotton shorts in khaki and light blue base. The chest of the t-shirt and bottom right of the shorts bear the wordmark “NEW YORK YANKEES.”, while foliage-print decorates the back of the t-shirt, as well as the right side of the shorts. With an adjustable waistband, the shorts are easy to wear and extremely comfortable.