The collection that takes your thoughts and emotions to the next level, now in headwear and apparel:
- After the success of their first collaboration, New Era and renowned Mexican artist Ricardo Luévanos present a new collection that expands beyond headwear to include apparel. For the first time, this collection will be available in international markets.
- The unique designs in this collaboration stand out for their subtle and deep tones that represent complex emotions and introspective moments, turning each piece into a statement of style and sentiment.
New Era, the leading brand in headwear, launches its second collaboration with graphic artist Ricardo Luévanos, a limited edition that transcends the world of caps to include clothing.
This time, the collaboration extends to garments such as hoodies, t-shirts, jackets, and bomber jackets, blending Luévanos' creativity with New Era's unmistakable style.
After the success of their first collaboration in 2022, this new release not only reflects Luévanos' artistic vision but also brings his "Annotations" to international markets such as the United States, Japan, Korea, China, and other countries in Europe and Latin America.
The collection "RICARDO LUÉVANOS X NEW ERA" is inspired by the artist's intimate phrases and thoughts, which now come to life in iconic pieces like the adjustable 9FORTY caps and a carefully designed range of apparel. The phrases evoke feelings like nostalgia, hope, and self-reflection, with messages such as "The past is in the past" and "Nothing lasts forever."
"Wearing these phrases on caps and clothing is a way to express what we carry inside, to communicate those thoughts and emotions that we often don't know how to externalize," explains Luévanos, who has worked with luxury brands and exhibited at international art fairs such as Miami Art Basel.
The predominant colors in the collection are off-white and black, carefully selected for their ability to evoke warmth and timelessness. The caps combine pastel-colored embroidery, such as pink and sky blue, while the garments maintain a minimalist aesthetic but are full of significant details.
Get the "RICARDO LUÉVANOS X NEW ERA" collection now at neweracap.ph, and selected stores. Elevate your style with pieces that not only dress you but also speak for you.