NEW ERA Launches NEW ERA BOWLING CLUB Collection this May
Bringing Bowling Elements to Outfitting and Styling


New Era, American headwear brand leading fashion and lifestyle since 1920, continues the NEW ERA CLUB themed collection this May with Bowling as inspiration, presenting NEW ERA BOWLING CLUB. Bowling is a classic sport that once sweep the world by storm, together with restaurants on the side, the sports compound took over New York as an emerging recreational lifestyle and fashion. The newly introduced BOWLING CLUB collection offers 9 headwear for adults and 4 apparel items, adding a sense of playful athleisure to fashion styling.

NEW ERA BOWLING CLUB collection brings 6 adult headwear, including 59FIFTY, 9FORTY UNST, REVERSIBLE BUCKET 01, 9TWENTY SMALL, 3 PANELS GATSBY, and 9FORTY AF TRUCKER. Apart from 3 PANELS GATSBY, all adult headwear features “STRIKE”, “LET’S ROLL” and bowling pin in embroidery at the front, echoing to the design theme with graphics or word art, mainly in black and white colors. The 3 PANELS GATSBY headwear stands out with the embroidery placed in the back, while a bowling pin replaces letter I in the word “STRIKE” to add a playful touch!

For apparel, NEW ERA BOWLING CLUB collection include 4 clothing items, namely short-sleeve T-shirt, shorts and short-sleeve shirt. Short sleeve T-shirt comes in two colors, black and white, the white T-shirt is printed with “STRIKE” in the front, the black one is printed with “LET’S ROLL”, “NEW ERA BOWLING CLUB” and more; the shorts are in colorful stripes, and finished with phrases like “LET’S ROLL” and “NEW ERA BOWLING CLUB” at the right hem. The short sleeve shirt is similarly in colorful stripes, in the front chest pocket a bowling pin is embroidered, phrases like “STRIKE” and “NEW ERA BOWLING CLUB” are printed in the back. The refreshing new designs in apparel and accessories draws you into the retro allure of American athleisure even if you don’t understand bowling!

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