NEW ERA X SPORT b. (by Agnes)

French Label SPORT b. has joined hands with American Headwear Brand New Era in the 9FORTY and Adventure Bucket made with durable yet eco-friendly materials by REPREVE®. Spot the signature SPORT b. dino embroidery and brand logo on class New Era silhouettes for a fashionable yet leisurely addition to any wardrobe.

Since its first boutique launched in Marseilles in 1999, SPORT b. collection had been very well received among the youngsters. Catering for the vibrant modern lifestyles, SPORT b. not only inherits the simplicity brand identity much loved by founder Agnès Troublé, its comfy touch and functionality are nicely preserved. SPORT b. and music are indivisible! It is a brand inspired by music and street art. dino dinosaur and flash became the signature icons of the brand. "dino" is Agnès grandson’s favorite dinosaur toy when he was a child and has now been transformed into a playful and unique iconic character in the SPORT b. collection. dino is brave to try new things, always optimistic and carries on the spirit of music!


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