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New Era Cap Co. , Inc., launches a special collaboration with Jerry Lorenzo of Fear of God , a continuation of their partnership with the MLB. A representation of Lorenzo’s appreciation for America’s favorite pastime, the New Era Essential 59FIFTY hat is an understated complement to the core apparel styles from the ESSENTIALS offering.

Commemorating Lorenzo’s MLB experience, Lorenzo’s ESSENTIALS label has created five classic colorways for the New Era Essential 59FIFTY: walnut, scarlet, navy, royal blue, and black, all emblazoned with Fear of God’s script F logo on the front –– a nod to the Detroit Tigers, the Major League Baseball team that drafted Lorenzo’s father Jerry Manuel in the first round of the 1972 draft. Further design details include the MLB Batterman logo on the rear, while the ESSENTIALS branding appears on the inside, keeping the exterior of the cap minimalistic in design.

About Fear of God
Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Crafting timeless, wearable garments, the brand’s distinct interpretation of the American expression has become an emblem of contemporary culture. Paying homage to the unique heritage with a contemplated and sophisticated fusion through high-grade materials and fine craftsmanship.

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