HAVAIANAS STEP INTO JOY COLLECTION
Capturing the vibrant fun and colorful energy of summer, New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — and Havaianas present their exciting NEW ERA x HAVAIANAS “STEP INTO JOY” collaboration.
Targeting fans of both iconic lifestyle brands, two styles of New Era’s popular headwear silhouettes — the adjustable mesh TRUCKER and a reversible BUCKET — are paired with Havaianas’ Brazilian-made flip-flop sandals, in two fresh designs with a Tropicana-meets-street-style aesthetic. Each piece in the collaboration features co-branded logos.
The “Step Into Joy” summer campaign, that also pays tribute to New Era’s 100th anniversary this year, features two contemporary Brazilian artists, Bruno Menon (@brunomenon) and Patricia Leda (@sublinhando). The duo co-created street-style sticker-sheet graphics that make up the collaboration’s two key visuals.