[Manila – August 20, 2020] New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — presents an exciting Summer 2020 release for all K-Pop fans around the globe: the NEW ERA x BTS “BEYOND THE SCENE” collection.

Touted as the “biggest boy band in the world,” BTS is the seven-member South Korean pop group who debuted in 2013 and quickly became revered for breaking conventional pop traditions — including co-writing and producing their own works, singing in different languages, and creating top-selling hits in a wide range of music genres.

The NEW ERA x BTS “BEYOND THE SCENE” collection features a mix of summer headwear, T-shirt and cross-body bag releases. The “BTS” acronym has been reinterpreted as “Beyond The Scene” for this range, aiming to inspire “youths to continue to chase their dreams” and never be complacent.

Ever so stylish, fans can choose between monotone black or white releases, pastel purple or coral hues, and the iconic BTS logo or “Beyond The Scene” motto; as well as between the popular New Era 59FIFTY, 9TWENTY and BUCKET silhouettes.

New Era x BTS collection will be available on the following dates:

  • August 20, 11:30PM at our online store for VIPs only
  • August 21, 12AM at our online store for all
  • August 25, all New Era stores, see complete store listing here

SAME DAY DELIVERY services for Metro Manila orders are available for this collection. See process for our Same Day Delivery service here


  • VIPs must be logged in to their account in order to view the BTS collection and avail of the VIP discount. 
  • Only VIPs that are registered and activated are able to view the products and avail of the discount at our online store. To activate your VIP card, go herehere
  • Items on cart must be checked out in 15 minutes. Items that are on cart beyond 15 minutes will automatically be released. 
  • Returns and Exchange are still suspended due to COVID-19. Make sure to get the right fit by checking our FIT GUIDE.
  • For updates and frequently asked questions on our operations during the quarantine period, you may check here


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